💡 Wondering how to design a paid membership or subscription tier that resonates? Deciphering Digital is breaking down smart pricing models.
👌 In this clip, host Chuck Aikens taps into subscription expert Matt Holman's advice on differentiating your digital product offers. Matt points to inspirational examples like B2B SaaS companies, which provides free basic access and charge for premium features based on usage and value.
💰 You'll get tips on segmenting audiences, with Matt describing his plans for two subscription tiers for his community. One caters to digital marketing professionals purely seeking access and networking. Another offers brands a customized audit and onboarding experience with subscription specialists - at a higher price point.
📈 Matt emphasizes first identifying the outcomes you want for each core user type. Then, develop targeted offers before getting overly complicated with too many confusing tiers. His golden rule? Uncover what various customer groups will pay more for because they see tangible added value.
🚀 Level up your digital membership or subscription model with this practical advice. Matt simplifies how to tailor pricing for profit from 2 tiers to possibly 3 maximum.
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