👉 What deeper emotional "job" do people actually hire you to perform? Wise expert Micah Logan reveals where to start crafting an impactful brand promise.
⛺ By understanding the family bonding of a donut shop outing or comfort of an officer's coffee break, you know what atmosphere to promise delivering.
🔑 I'm breaking down how to identify the feelings tied to moments when your brand plays a supporting role in people's lives. That reveals what environment and engagement to guarantee around transactions.
💡 Deliver higher human needs like belonging, esteem, and self-actualization that products enable, not just functional utility. Fulfill your community's unspoken expectations to earn stalwart loyalty that withstands price hikes.
Subscribe to continue this journey of brand soul-searching - because promise kept sprouts from seeds of truth...while truth unspoken fosters mistrust when promises break.
###BrandPurpose #CustomerCentric #Authenticity
