💡 Want to build a thriving community that boosts membership and customer loyalty? Learn proven tactics from Commerce Catalyst founder - Matt Holman.
👌 In this segment, Matt outlines his approach to online and offline community building. He emphasizes the importance of an omnichannel strategy, allowing digital and real-world engagement to feed each other.
🤝 His Commerce Catalyst group started small with local in-person meetups for Utah B2B marketers. It soon expanded into a global community via Slack, newsletter, and annual conference. Matt stresses starting small and then scaling based on what resonates.
🔔 You'll discover how to leverage allies and partners, with Matt tapping experts as free speakers. He offers tips on finding and incentivizing potential community members based on shared interests. The key is crafting compelling reasons to participate on- and offline.
🎯 Matt concludes by emphasizing that the ultimate goal is to build out your membership offer through community benefits and special access. This fuels customer loyalty.
#community #membership #loyalty
