🔍 Unravel the mysteries of Google Analytics 4 (GA4) with Steve Lamar, as he joins the Deciphering Digital podcast to share his expertise and actionable insights. In this episode, we dive deep into the current state of GA4 and explore how marketers can navigate this new landscape to make data-driven decisions that drive results.
📊 Discover how to leverage the power of GA4 to gain a deeper understanding of your audience and optimize your marketing efforts. Steve breaks down the key events to track, the importance of proper attribution, and how to utilize tools like Google Tag Manager and Looker Studio to streamline your analytics process. He emphasizes the significance of identifying your business questions and ensuring that you have the data to support and answer them effectively.
🕵️♂️ Explore the concept of "dark social" and its impact on your attribution models. Steve and our host discuss the challenges of tracking user journeys across multiple touchpoints and the importance of understanding how different channels contribute to conversions. They also delve into the various attribution models available in GA4 and how to interpret the data to gain a comprehensive view of your marketing efforts.
🚀 Whether you're working with an agency or tackling analytics on your own, this episode equips you with the knowledge and tools to take your data analysis to the next level. Steve shares practical advice on how to get started with GA4, even if you're feeling overwhelmed, and provides valuable resources, such as the Measure Slack community, where you can ask questions and learn from experienced professionals.
📈 Don't miss this opportunity to gain actionable insights from GA4 and transform the way you approach digital analytics. Subscribe to the Deciphering Digital channel now and unlock the full potential of your data. Join us on this journey to make informed decisions and drive meaningful results in the digital landscape.
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