Videos

🎥 Dive into the complexities of attribution modeling in Google Analytics 4 (GA4) with this informative segment of Deciphering Digital. Our expert guest breaks down the four different attribution models available in GA4, helping you understand how each model assigns credit to the various channels and touchpoints that contribute to…

🎥 In this eye-opening segment of Deciphering Digital, we dive into the world of Google Analytics 4 (GA4) and explore how you can leverage this powerful tool to measure your key performance indicators (KPIs) and improve your marketing efforts. Discover how to set up event tracking for crucial actions like…

🎥 In this clip from Ep 7: Actionable Insights from GA 4", we explore the powerful reporting capabilities of Looker Studio with our special guest, Steve Lamar. Discover how this visual dashboarding tool can help you create stunning reports and dashboards that blend data from various sources, including Google Analytics,…

🔍 Unravel the mysteries of Google Analytics 4 (GA4) with Steve Lamar, as he joins the Deciphering Digital podcast to share his expertise and actionable insights. In this episode, we dive deep into the current state of GA4 and explore how marketers can navigate this new landscape to make data-driven…

👉 What deeper emotional "job" do people actually hire you to perform? Wise expert Micah Logan reveals where to start crafting an impactful brand promise. ⛺ By understanding the family bonding of a donut shop outing or comfort of an officer's coffee break, you know what atmosphere to promise delivering.…

🔬 Does your organization authentically live up to its brand promise operationally? In this insightful video, we carefully examine alignment between vision and execution. With compassion, we identify potential gaps between intended branding and current delivery capabilities, exploring why they manifest. We spotlight the need for coordinated collaboration between teams…

👉 Do your customers actually hire you for the job you think? Learn how to align by uncovering your authentic purpose! In this video, expert Micah Logan explains how to lay the branding foundation by identifying core values and the true "job" people hire you for via raw internal and…

👉 Do you want to gain competitive advantage by crafting a distinctive brand promise? Expert Micah Logan walks us through his proven 3-phase “BOP” blueprint. In this video, Micah emphasizes uncovering your authentic purpose and values via raw focus groups with staff and customers. Their unfiltered feedback exposes assumptions and…

🚀 Welcome to "Episode 5: Grow Loyalty, Engagement, and Revenue with Subscriptions" on Deciphering Digital! 📈Join us as we navigate the fascinating world of subscription and membership models with our expert guest, Matthew. Discover how these strategies can revolutionize your approach to customer engagement and brand loyalty. 🔍 In this…

💡 Want to build a thriving community that boosts membership and customer loyalty? Learn proven tactics from Commerce Catalyst founder - Matt Holman. 👌 In this segment, Matt outlines his approach to online and offline community building. He emphasizes the importance of an omnichannel strategy, allowing digital and real-world engagement…

💡 Wondering how to design a paid membership or subscription tier that resonates? Deciphering Digital is breaking down smart pricing models. 👌 In this clip, host Chuck Aikens taps into subscription expert Matt Holman's advice on differentiating your digital product offers. Matt points to inspirational examples like B2B SaaS companies,…

📈 Want to boost customer loyalty and sales with subscriptions? Join Deciphering Digital as we demystify the differences between memberships and subscriptions. In this segment, host Chuck Aikens and Matt Holman, founder of Subscription Prescription dive into the difference between a subscription and a membership - it all comes down…

Deciphering Digital back again, decoding the complexities of customer experience! 🤓 In this episode, we distill the art of removing customer journey friction with brand experience strategist Tish Gance. 💡True to our approachable yet authoritative brand voice, we tackle the big question: how can businesses slay the suck? 🗡️ Buckle…

💡If you are busy pumping out new value prop messaging to get new customers, don’t forget who you actually serve? Refocus your marketing on creating ideal customers and serving them better! 🎯Begin by truly understanding target audiences, their frustration points, and how to help them reach their goals. Listen and…

💡Deciphering Digital back to demystify customer experience research techniques! In this clip, we decode exactly how to interview customers to uncover friction points and opportunities. 📝 First, develop an outline of potential questions based on business goals, pain points, and ideal outcomes. This preparation gives guidance for a productive 60+…

Deciphering the Confusing World of UX, UI, and CX 🤯 What's up, Decipherers! Today, we're diving into the not-so-clear world of UX, UI, and customer experience a.k.a. CX. It sounds super complex with all these random letters flying around. But stick with me - I'm going to use some simple…

🔍Uncover the secrets of keyword research in our new video, "Amazon SEO vs Google SEO for Keyword Research"! Join us as we delve into the strategic nuances between these two pivotal platforms. 🌐 Learn about the fundamentals of Amazon SEO and its impact on product conversion as well as the…

🌐Dive into the art of balancing your primary product storefront with your Amazon presence in our latest video segment! Luke Tierney provides invaluable insights on how to strategize your online storefronts for maximum impact. 🛍️Learn about the unique benefits and challenges of selling on your website vs. Amazon and how…

🚀 Welcome to our latest video clip, "Put Amazon At The Center of Omnichannel Strategy"! which a segment from Episode 3 of Deciphering Digital. 🌐In this segment, we dive deep into the complexities and strategies for leveraging Amazon in your broader marketing efforts. 🛒 Featuring Luke Tierney, we discuss the…

In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy. The episode opens with a discussion on the complexities and technical challenges brands face on Amazon, emphasizing…

🎥In this insightful segment of "Deciphering Digital" Episode 2, Jay Mays explores the powerful concept that connection is stronger than perfection. 🌟 Through a compelling story about two juicer salespeople, one who executes perfectly and another who spills and recovers, Jay reveals that making a human connection often trumps being…

In this segment of "Deciphering Digital" Episode 2, Jay Mays unveils the art of the dramatic pause. 🎭 He illustrates how a well-timed pause can completely transform the meaning and impact of a presentation, especially in high-stakes situations like sales. Learn how to use pauses effectively to allow your audience…

In this segment of "Deciphering Digital," Episode 2, guest Jay Mays addresses managing pre-show, presentation, or meeting anxiety. He emphasizes that feeling nervous is a natural and universal experience, arguing that stage fright occurs because people care about their performance. Mays discusses the importance of reframing nervousness as excitement and…

🔑 Uncover the secret to captivating storytelling in sales and marketing with Jay Mays, a master of the narrative craft and founder of @pitchlabsales In this segment of episode #2 of "Deciphering Digital," Jay focuses on the critical role of conflict in storytelling and its transformative impact on digital marketing…