Tish Gance

Owner & Brand Experience Strategist

Hi, I'm Tish. I'm not a marketer, nor do I play one on TV. I'm a strategist, messaging expert and Brand Mechanic... I see your marketing as an engine, part of the greater whole of the car that is your business.

My clients are typically Niche, Boutique, or Luxury brands who seek to dominate their markets with exemplary Customer Experiences on and offline. They always excel at what they do, but are struggling or confused on how to demonstrate it in their marketing, messaging, and sales efforts. They've tried some tools, maybe hired an agency, or attempted their own campaigns, yet feel they are missing the mark when it comes to growing a new customer segment or attracting more ideal customers.

You may be thinking... "But Tish, if you're not a marketer, why should I work with you vs. someone who specializes in a specific kind of marketing or in my specific business model?" Well, I'm glad you asked.

Asking a Focused Marketing Expert if they can help you with lagging sales is a lot like going to the Auto Dealership and asking the lead sales guy why your car keeps stalling out. Even if he has a tech background, his job isn't to fix your car... it's TO SELL YOU A NEW CAR. And preferably one from his lot with a nice fat commission.

Similarly, you might be savvy and your team is exploring new marketing avenues... Using the same car analogy: are you considering adding a wing to your minivan, just because wings are the new marketing darling? Are you adding racing stripes to go faster because your competition added stripes, when really you need a new transmission?

I'm here to fix the Brand Strategy you have and make it run BETTER, FASTER and MORE EFFICIENTLY. No conflict of interest, pure problem solving.