Episodes

In this episode of the Deciphering Digital podcast, we dive deep into the world of Google Analytics 4 (GA4) with the insightful Steve Lamar -- Founder of Really Good Data . As marketers grapple with the complexity of digital ...

Do you want to gain a competitive advantage by crafting a distinctive brand promise? Expert Micah Logan walks us through his proven 3-phase “BOP” blueprint. In this video, Micah emphasizes uncovering your authentic purpose an...

In this insightful episode of Deciphering Digital , titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman , a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to ...

Brand experience strategist Tish Gance explains her approach to improving business processes and customer experiences. In this episode, Tish emphasizes understanding the customer's perspective, simplifying processes, and focu...

In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy. The episode opens with ...

In this second episode of "Deciphering Digital," host Chuck Aikens welcomes Jay Mays, a former standup comedian who has transitioned into a sales consultant, for a deep dive into the surprising parallels between the worlds of...

David Yarian will share his expert insights into how thought leadership content can be used effectively to establish and enhance E-E-A-T. Together, we will explore strategies to showcase expertise, build online authority, and...