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Do you want to gain a competitive advantage by crafting a distinctive brand promise?
Expert Micah Logan walks us through his proven 3-phase “BOP” blueprint. In this video, Micah emphasizes uncovering your authentic purpose and values via raw focus groups with staff and customers. Their unfiltered feedback exposes assumptions and forms the core foundation. He then stresses diligently optimizing operations through training modules, auditing deliverability, and ensuring leadership conviction to bridge vision and reality. The payoff comes when implanting your refined brand promise at every touchpoint. Micah details specific ways to train employees for consistent delivery, gather real-time feedback loops, and rapidly course-correct when links break in the chain. This builds innate trust and loyalty intrinsically felt by customers. With time and maturity, the BOP process can evolve a small business into an iconic brand. It drives competitive advantage by ensuring predictability and scalability, weathering price hikes while increasing referrals. Give fans a meaningful pact to belong to! Implementing these meticulous steps enables connecting with ideal buyers emotionally at scale. The investment is well worth the loyalty and lifetime value built on living your purpose internally and externally. Tune in now to map your BOP journey!
Founder and principal of The Logan Companies, a business consulting and services firm dedicated to the prosperity and advancement of small businesses.
Under my brand, Common Cents, I provide three core services: small business education, business coaching, and the fractional executive services.
I host the Common Cents Show, a podcast that offers practical insights and guidance for business owners, and write for Forbes as a contributor on entrepreneurship topics.
My mission is to inspire entrepreneurs to build businesses that are scalable, income-producing, and generational wealth builders.
