Webcast focused on deciphering complex digital marketing strategies in a simplified and conceptual manner that allows for confident execution of tactics to be deployed in ‘real life’ and with ‘real brands’.
In this episode of the Deciphering Digital podcast, we dive deep into the world of Google Analytics 4 (GA4) with the insightful Steve Lamar -- Founder of Really Good Data . As marketers grapple with the complexity of digital…
Do you want to gain a competitive advantage by crafting a distinctive brand promise? Expert Micah Logan walks us through his proven 3-phase “BOP” blueprint. In this video, Micah emphasizes uncovering your authentic purpose a…
In this insightful episode of Deciphering Digital , titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman , a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to…
Brand experience strategist Tish Gance explains her approach to improving business processes and customer experiences. In this episode, Tish emphasizes understanding the customer's perspective, simplifying processes, and foc…
In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy. The episode opens with…
In this second episode of "Deciphering Digital," host Chuck Aikens welcomes Jay Mays, a former standup comedian who has transitioned into a sales consultant, for a deep dive into the surprising parallels between the worlds o…
Marketing has evolved into a vortex of multi-channel touchpoints, making "which action led to the final conversion" more complex than a simple anecdotal tale. This is where Attribution Models come in, and in the dense jungle of digital analytics, Go…
In the fast-paced and often convoluted marketplace, having a clear, compelling and powerful brand promise, can significantly elevate a company's position. It acts as a moral compass, guiding both strategic decisions and daily operations to ensure al…
In the vast and dynamic world of digital marketing, few concepts are as pivotal as user experience (UX), user interface (UI), and customer experience (CX). For professionals navigating the online landscape, these terms signify not just the elements …
"If you run a sales or marketing team, you need to watch Chuck Aikens excellent interview with Jay Mays. Valuable lessons to improve customer engagement."
"What a great interview and so informative. I can totally understand why measuring E-E-A-T is so difficult now. A lot of great ideas came out of this."
Dana LustedView Dana Lusted’s profile | Nov. 1, 2023
"What an incredible podcast! This is a fantastic initiative, and I'm really looking forward to more episodes, especially on topics like content and SEO that I'm passionate about. I've already subscrib…"