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Webcast focused on deciphering complex digital marketing strategies in a simplified and conceptual manner that allows for confident execution of tactics to be deployed in ‘real life’ and with ‘real brands’.
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Marketing has evolved into a vortex of multi-channel touchpoints, making "which action led to the final conversion" more complex than a simple anecdotal tale. This is where Attribution Models come in, and in the dense jungle of digital analytics, Go…
In the fast-paced and often convoluted marketplace, having a clear, compelling and powerful brand promise, can significantly elevate a company's position. It acts as a moral compass, guiding both strategic decisions and daily operations to ensure al…
In the vast and dynamic world of digital marketing, few concepts are as pivotal as user experience (UX), user interface (UI), and customer experience (CX). For professionals navigating the online landscape, these terms signify not just the elements …